Video Sells

addyocartWe’re always watching the way online media is developing. The great advantage of doing business online is everything is measurable in a way that off line business simply isn’t. The stats are in through numerous studies on how effective product video is for selling online. Put simply they are game changing. to ask in spanish This is beyond the extra advantage video provides for SEO, content marketing, market leadership  - we’ve talked about those  in other posts. If we just look at the difference a video makes to selling a product it’s clear that it is now a vital part of any successful online business. So here’s the run down -

Compelling Stats for Online Product Video

96% of online shoppers watch online video.

COMSCORE, 2010

Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.

COMSCORE, AUGUST 2010

51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.

EMARKETER, 2013

According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. When a video is information-intensive, 66% of consumers will watch the video two or more times.

INTERNET RETAILER, 2012

Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.

INTERNET RETAILER, 2011

Shoppers who view video at Onlineshoes.com convert at a 45% higher rate than other shoppers, and the site has seen a 359% year-over-year increase in video views. Product pages with video have higher conversion rates than product pages without video.

INTERNET RETAILER, 2010

Visitors who view product videos are 85% more likely to buy than visitors who do not.

INTERNET RETAILER, 2010

Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%.

INTERNET RETAILER, DECEMBER 2009

According to Retail Touchpoints, the Step2 Company found that shoppers who viewed video were 174% more likely to purchase than viewers who did not.

RETAIL TOUCHPOINT CHANNEL INNOVATION AWARDS, 2012

According to Website Magazine, video is a driver of consumer confidence. Consumers are willing to watch videos 60% of the time they are found, and 52% of consumers report that they are less likely to return a product after viewing a video.

WEBSITE MAGAZINE, 2012

 So – now you’ll just need a brilliant and responsive digital communications studio to help you;)

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