Why Video ?
The rise in video based online engagement is geometric. In 2010 it video represented around 30% of all online interaction – now it is 90%.
The stats on online product video are compelling. The great advantage of doing business online is everything is measurable in a way that off line business simply isn’t.
Why simplicity wins
Over time we’ve learnt a lot about visual communication and getting a message across and have established two important tenets.
We’re not planning on using this blog for product reviews but The Genie – a motion control time lapse rig developed in NZ is worth a mention.
We know how valuable video is for online stores. Just to make it clear – here’s a simple way to calculate the time to ROI on video for your online store.
If you’re not using video in your online store you’re wasting money and energy. Here’s a simple wake up call and how we can help.